This page is here so you do not have to guess where to send things. If the question is about learning AI, sponsorship, enterprise training, speaking, the book, or Towards AI, start here.
Louis and What’s AI
Who are you?
I am Louis-François Bouchard, the creator of What’s AI and co-founder and CTO of Towards AI. I started by explaining AI papers and computer vision research, then the work naturally expanded into LLMs, agents, AI engineering, courses, community, and training.
The short version: I help people understand AI without pretending every demo is production-ready.
What is What’s AI?
What’s AI is my public work: the blog, YouTube channel, newsletter, podcast, courses, and explainers around practical AI. I care most about the part after the announcement: what this means, what breaks, what a builder should learn, and what is actually useful.
What topics do you cover?
AI engineering, LLMs, agents, RAG, computer vision, generative AI, research papers, model releases, evaluation, and the path into AI for people who want to build with it seriously.
Towards AI
What do you do at Towards AI?
At Towards AI, I work on the technical and educational side: courses, community, enterprise enablement, training, and the kind of content that helps builders move from “I watched a tutorial” to “I can actually ship something.”
Is Towards AI for individuals or companies?
Both. Individuals use the courses, book, community, and free resources. Companies usually come for training, AI enablement, sponsorships, talent, or help figuring out what they should build with AI.
Where should a company start?
If you need training, workshops, or help building with AI, use the contact form. If you already know this is an enterprise enablement request, start with the B2B page.
Sponsorships, Partnerships, and Speaking
Can I sponsor the newsletter, YouTube channel, or community?
Yes, if the product is useful to AI builders, learners, researchers, or technical teams. Send the product, audience fit, campaign window, target action, and any links through the contact form.
Do you do conference talks or private company sessions?
Yes. I speak and lead workshops for AI engineering conferences, universities, technical groups, and company teams. Recent examples include AI Engineer Europe 2026, AI Engineer World’s Fair 2026 in San Francisco, the AI Engineer online-track keynote Turn 10,994 Notes Into Memory, Uphill Conf 2026 in Bern, and a University of San Diego guest talk.
Topics usually include practical AI engineering, agents, RAG, evaluation, context engineering, memory, production workflows, and how teams decide what to build beyond demos. Send the event name, date, audience, format, location, and whether you want a keynote, workshop, panel, fireside chat, or internal team session through the speaking contact link.
Where has Louis spoken recently?
Louis has given AI engineering workshops and talks at AI Engineer Europe 2026, AI Engineer World’s Fair 2026 in San Francisco, Uphill Conf in Bern, the University of San Diego, and other technical groups and communities.
Can you come on a podcast or interview?
Sometimes. Send the topic, format, audience, recording window, and why it is a good fit through the media request link.
Learning AI
Where should I start if I am new to AI?
Start with Start AI From Zero if you need the basics. If you already code and want the practical path, use Learn AI Engineering. If you want a more structured career path, the AI Engineering course is the next step.
Do I need a PhD?
No. A PhD can help for some research roles, but most people learning AI engineering need strong fundamentals, projects, evaluation habits, and enough technical judgment to know when a model is failing quietly.
What should I build first?
Build small things that force you to handle context, retrieval, evaluation, deployment, cost, and user feedback. The point is not to have a perfect demo. The point is to learn what breaks.
Where can I ask learning questions?
Join the Learn AI Together community. It is usually better than sending one-off questions by email because other people can help and learn from the answer.
Courses, Book, and Community
Where are the courses?
The main course hub is Towards AI Academy. I also keep free learning paths on this site so you can start before paying for anything.
What is the book about?
The book is for people who want a structured introduction to modern AI and machine learning. Use it when you want a guided path rather than another pile of links.
What is Learn AI Together?
It is the community around What’s AI and Towards AI. Beginners, students, engineers, and builders use it to ask questions, share projects, and stay close to the practical side of AI.
Personal and Social Links
Where can I follow your work?
YouTube, Substack, LinkedIn, Twitter, Instagram, GitHub, Google Scholar, and the RSS feed.
Can I email you directly?
Use the contact form instead. It keeps requests organized and makes it easier to route sponsorships, B2B work, speaking, and learning questions correctly.
FAQ
Who is Louis-François Bouchard?
Louis-François Bouchard is the creator of What's AI and co-founder and CTO of Towards AI, where he focuses on practical AI education and AI engineering.
What does Louis do at Towards AI?
He works on AI education, courses, community, enterprise enablement, and technical direction for people and companies adopting AI.
Can I sponsor What's AI or Towards AI content?
Yes. Send the product, audience fit, campaign timing, and target action through the sponsorship topic in the contact form.
Can my company get AI training or consulting?
Yes. Teams can ask about workshops, AI engineering training, enterprise AI enablement, and help building practical AI systems.
Does Louis speak at conferences?
Yes. Louis speaks and leads workshops on practical AI engineering, agents, RAG, evaluation, context engineering, memory, and production LLM systems. Recent examples include AI Engineer Europe 2026, AI Engineer World's Fair 2026 in San Francisco, Uphill Conf in Bern, and a University of San Diego guest talk. Use the contact form for keynote, workshop, panel, fireside chat, or private company event requests.
Where should beginners start learning AI?
Start with the free AI engineering and beginner learning pages, then move into projects, courses, and the Learn AI Together community.
Where can I follow Louis?
Follow What's AI on YouTube, Substack, LinkedIn, Twitter, Instagram, RSS, GitHub, and Google Scholar.